In the lead-up to the 2025 federal election in Australia, the participation of influencers in a budget lock-up event has sparked significant controversy.

Approximately a dozen content creators, many of whom focus on various topics including health, finance, politics, and social issues, were invited by the ruling Labor Party to attend the event, which provides early access to budget announcements.

The budget lock-up included interviews with key political figures, such as the Prime Minister and various ministers, allowing influencers to engage directly with policymakers.

The backdrop of the event featured notable political developments, including a surprise tax cut introduced by the government and the opposition's promise to halve the petrol excise.

Additionally, the political atmosphere was marked by the commencement of the election campaign, with various parties actively promoting their agendas.

Notably, a symbolic gesture by Greens senator Sarah Hanson-Young, who held aloft what appeared to be a dead salmon during a public address, drew attention, illustrating the moment's political intensity.

The presence of influencers in such a significant governmental occasion has prompted public discourse regarding the role of social media figures in formal political processes.

Critics have expressed concerns about the appropriateness of influencers attending a traditionally serious event like the budget lock-up, arguing it may divert focus from critical economic discussions.

Supporters of the initiative, however, argue that the inclusion of diverse voices, including those from the influencer community, reflects an evolving political landscape that increasingly recognizes the influence of social media on public opinion.

This event has raised questions about the intersection of politics and social media, highlighting the ongoing debates regarding representation and engagement in the democratic process.