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Wednesday, Feb 05, 2025

Privacy and Advertising Policies of Sky News Australia

An Overview of Advertising and Privacy Practices of a Major Australian News Channel
Sky News Australia, operating under Australian News Channel Pty Ltd, implements several advertising and privacy practices to enhance user experience on its platform.

The news outlet utilizes collected user information to tailor both advertisements and content, ensuring relevance across its network and associated sites.

This approach aligns with practices common in digital publishing, where data-driven personalization is used to optimize user engagement.

Users visiting the Sky News Australia website are informed of these practices and provided with options to manage their preferences.

This includes the possibility to opt out of targeted advertising, allowing individuals to exercise control over their data-related choices.

Sky News Australia further highlights its policies on privacy, cookie usage, and terms of service, ensuring transparency regarding data collection and user rights.

The content generated by Sky News Australia sometimes features product recommendations and purchasing links.

This strategy is part of a broader monetization framework where the channel may receive compensation from third-party companies for promoting specific products or facilitating purchases through affiliated links on its platforms.

The information available on Sky News Australia is timestamped in Australian Eastern Daylight Time (AEDT), and the site operations are supported by WordPress.com VIP, underscoring the technological infrastructure that underpins its digital presence.

As of the latest update, these privacy and advertising policies are applicable from 2017 through 2025.
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