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Friday, Dec 26, 2025

IP Australia 2025 Report Highlights Record Filing Growth, Enhanced User Tools and AI Experimentation

IP Australia 2025 Report Highlights Record Filing Growth, Enhanced User Tools and AI Experimentation

Australia’s intellectual property agency reports rising trade mark and design filings, strategic new digital tools, and early experimentation with artificial intelligence
Australia’s intellectual property landscape in 2025 has been defined by significant growth in filings across several categories, the rollout of new user-centric analytical tools and a proactive approach to artificial intelligence experimentation, according to the latest annual data and commentary from IP Australia.

Trade mark and design filings both increased in 2024, with design rights reaching a record high and trade marks registering a notable uptick, while overall patent filings softened modestly; the patterns reflect evolving innovation priorities among Australian and international applicants.

Data from the thirteenth Australian IP Report shows trade mark applications rose by approximately three per cent and design filings climbed nearly nine per cent over their 2023 levels, driven in part by activity in sectors such as household goods and transport.

Patent applications for 2024 declined marginally, although patent grants increased markedly as examination productivity improved, underscoring a dynamic shift in filing and examination outcomes.

The report highlights how small and medium-sized enterprises leverage the IP system’s flexibility to protect and commercialise innovations, with strategies such as timing patent applications to align with commercial readiness supporting broader business growth outcomes.

More than half of new trade mark filings originated from Australian residents, while filings from China and other non-resident applicants continued to shape the competitive landscape.

In recognition of broader technological changes, IP Australia has introduced enhanced data and research tools to help innovators navigate and interpret IP trends, including the IP Rights Overview and open data products that visualise decades of filings and rights data.

The agency has also undertaken internal experimentation with generative artificial intelligence tools to inform future service delivery and explore the implications of AI for Australia’s intellectual property framework.

These initiatives reflect a forward-looking stance designed to support users in a rapidly evolving technological and economic environment.

The report situates these developments within a resilient and flexible IP system that supports innovators of all sizes, offering strategic options for navigating global economic uncertainty and enhancing competitive advantage in export and domestic markets.
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