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Spotify Amplifies Australian Music Success With Latest Global Impact List

Spotify Amplifies Australian Music Success With Latest Global Impact List

Streaming giant highlights record international reach of Aussie artists via its Global Impact List and broader ‘Turn Up Aus’ initiative amid debate over local representation
Spotify has showcased the international success of Australian artists with the release of its latest Global Impact List, a ranking of tracks by Australian musicians that have achieved the strongest streaming traction outside Australia.

The list, part of Spotify’s broader Global Impact Report and its long-running ‘Turn Up Aus’ campaign to elevate local talent globally, underscores how artists from Down Under are resonating with audiences across the United States, the United Kingdom, Brazil, Canada and beyond.

The data points to significant growth in export streams, with markets such as Brazil registering more than two hundred million streams of Australian music in a single recent month and Filipino listeners accounting for over one hundred million streams, while genres such as dance music alone exceeded a billion global streams in March 2025.

The Global Impact List includes a mix of established and emerging acts whose tracks have drawn tens of millions of international streams.

Names on the list range from globally recognised performers like The Kid LAROI, Sia and Dom Dolla to rising talents including grentperez, Hazlett and Royel Otis, illustrating the breadth of Australian music’s global footprint.

Spotify’s lists are compiled from streaming data outside Australia, capturing how local artists fare on the global stage and providing tangible insight into export performance for artists, labels and the broader industry.

Spotify’s sustained focus on Australian music through initiatives such as Turn Up Aus — which integrates editorial support, playlist promotion, on-platform hubs and live events — reflects the company’s commitment to helping local artists build sustainable international audiences.

Executives point to a significant rise in export streams over recent years, arguing that this trend highlights the opportunities that digital platforms provide for Australian music to break beyond traditional markets such as the United Kingdom and United States into emerging regions including Indonesia, Mexico and France.

The release of the Global Impact List and accompanying report comes amid ongoing discussion within Australia’s music sector about the representation of domestic repertoire on global streaming platforms.

Spotify has defended its approach, releasing survey data that suggests strong local visibility and accessibility on its service.

The company’s advocacy and high-profile partnerships, including a presenting role at the 2025 Australian Recording Industry Association Awards and the introduction of a Global Impact Award, further demonstrate its intention to champion Australian music locally and abroad, underscoring the commercial and cultural significance of its platform for artists and audiences alike.
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