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Friday, Mar 13, 2026

Australia’s Electric Vehicle Sales in 2025: Models, Brands and Market Momentum

Australia’s Electric Vehicle Sales in 2025: Models, Brands and Market Momentum

Detailed monthly data reveals top models, emerging players and the evolving EV landscape in Australia
Australia’s market for battery-electric vehicles (BEVs) continues to gain traction in 2025, with detailed data now available by model and brand for each month of the year.

The figures are drawn from the Federal Chamber of Automotive Industries (FCAI) “VFACTS” reports together with data compiled by the Electric Vehicle Council (EVC).

The analysis reveals both the dominance of established names and the rapid rise of challengers.

At the model level, the Tesla Model Y remains Australia’s clear leader, with a year-to-date (YTD) total of 17,972 units as of October, including 735 in October alone and 3,927 in September.

The second strongest model is the BYD Sealion 7, with 9,824 YTD units, followed by the Tesla Model 3 at 5,597 YTD.

Other notable models include the Kia EV5 (4,241 YTD), Geely EX5 (3,358 YTD), and the BYD Atto 3 (3,330 YTD).

The full breakdown shows more than 100 models with at least some recorded sales.

The total of the models listed is 82,163 units by the end of October, compared to 83,804 units reported by FCAI + EVC for BEVs, leaving a gap of 1,641 units still unallocated across models.

At brand level, the data show that Tesla leads with 23,569 units YTD, followed by BYD at 19,248 units and Kia at 7,123 units.

Other key brands include MG (5,233 units), BMW (4,458 units), Geely (3,358 units) and Mercedes‑Benz (2,705 units).

The aggregated total across the brands listed is again 82,163 units, matching the model-level aggregate.

Market observers note that despite growth in raw numbers, the BEV share of new car sales remains modest, and some segments are just beginning to tip.

For example, in the June quarter of 2025, the national motoring body Australian Automobile Association (AAA) found that BEVs comprised 22.24 % of medium-sized SUV deliveries — a record for that segment, though still trailing internal-combustion vehicles (ICE) overall.

What emerges clearly is the shifting competitive landscape.

Tesla retains its lead by volume and name-brand strength, yet Chinese-branded entrants such as BYD, Geely and MG are rapidly capturing market share through more diversified line-ups and competitive pricing.

For the broader Australian EV transition, the detailed monthly and model-level data now published are proving to be a valuable resource for consumers, industry analysts and policymakers alike.

Detailed month-by-month listings and model break-outs are published online and updated as manufacturers report monthly deliveries and disclosures continue to be compiled.

The evolving data terrain suggests that for those monitoring Australia’s EV market, the granularity and transparency of reporting are advancing just as rapidly as the vehicles themselves.
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