Talma Travel Solutions Acquires Bay Travel Group to Bolster Asia-Pacific Expansion
Israeli TMC invests US$10 million in Sydney-based Bay Travel Group, strengthening presence in Australia and enhancing luxury and tech-enabled offering
Talma Travel Solutions has completed the acquisition of Sydney-based Bay Travel Group for approximately US$10 million, marking a significant step in the company’s global expansion and its push into the Asia-Pacific region.
The deal enables Talma, one of the world’s 25 largest travel-management companies, to deepen its footprint in Australia and complement its existing international network.
Under the agreement, Bay Travel Group’s leadership will remain in place, ensuring continuity for staff, clients and partners.
Bay Travel’s managing director, Alan Wolf, affirmed that the firm’s values, vision and commitment to excellence would remain unchanged even as the business gains access to Talma’s broader resources and international platform.
Talma’s chief executive officer, Iya Magen, described the acquisition as another strategic step in the company’s aim to expand globally and deliver exceptional service to additional clients.
The deal follows a series of high-profile acquisitions by Talma, including UK-based Norad Travel Group and Blue Cube Travel, as well as U.S.-based Brickell Travel Management and minority investments in tech-enabled travel platforms.
With Bay Travel joining the network, Talma further strengthens its luxury and high-end travel offering—Bay Travel is Virtuoso-affiliated and already well established in Australia’s corporate and leisure travel sectors.
Talma emphasises that the acquisition complements its ongoing development of a technology-platform business arm, which leverages automation, data integration and artificial intelligence to streamline travel-advisory workflows and improve client experience.
Looking ahead, Talma plans to continue its expansion throughout the Asia-Pacific region in 2026 via additional acquisitions and strategic partnerships.
The Australian move gives Talma a local base benefiting from Australia’s stable governance, high-standards professional ecosystem and growth in business travel demand.
For Bay Travel Group, the deal opens new regional and global pathways, further strengthening its competitive edge in an evolving corporate-travel landscape.
The deal enables Talma, one of the world’s 25 largest travel-management companies, to deepen its footprint in Australia and complement its existing international network.
Under the agreement, Bay Travel Group’s leadership will remain in place, ensuring continuity for staff, clients and partners.
Bay Travel’s managing director, Alan Wolf, affirmed that the firm’s values, vision and commitment to excellence would remain unchanged even as the business gains access to Talma’s broader resources and international platform.
Talma’s chief executive officer, Iya Magen, described the acquisition as another strategic step in the company’s aim to expand globally and deliver exceptional service to additional clients.
The deal follows a series of high-profile acquisitions by Talma, including UK-based Norad Travel Group and Blue Cube Travel, as well as U.S.-based Brickell Travel Management and minority investments in tech-enabled travel platforms.
With Bay Travel joining the network, Talma further strengthens its luxury and high-end travel offering—Bay Travel is Virtuoso-affiliated and already well established in Australia’s corporate and leisure travel sectors.
Talma emphasises that the acquisition complements its ongoing development of a technology-platform business arm, which leverages automation, data integration and artificial intelligence to streamline travel-advisory workflows and improve client experience.
Looking ahead, Talma plans to continue its expansion throughout the Asia-Pacific region in 2026 via additional acquisitions and strategic partnerships.
The Australian move gives Talma a local base benefiting from Australia’s stable governance, high-standards professional ecosystem and growth in business travel demand.
For Bay Travel Group, the deal opens new regional and global pathways, further strengthening its competitive edge in an evolving corporate-travel landscape.
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