BYD Launches Atto 1 in Australia, Becomes Nation’s Cheapest New EV
Chinese automaker BYD opens pre-orders for Atto 1 at AU$23,990 and Atto 2 from AU$31,990 ahead of November deliveries
The Chinese electric-vehicle manufacturer BYD has officially announced the pricing and arrival timetable for its new models in Australia, signalling a decisive push into the budget EV market.
The compact hatchback Atto 1 will enter the Australian market with a starting price of AU$23,990 before on-road costs, making it the most affordable new electric vehicle currently offered in the country.
The slightly larger SUV sibling, the Atto 2, will begin at AU$31,990 before on-road costs.
The Atto 1 is available in two trims: the Essential model features a 30 kWh Blade battery with a WLTP-rated range of approximately 220 km, while the Premium variant offers a 43.2 kWh pack and a range of about 310 km.
The car includes a 10.1-inch floating infotainment screen with Apple CarPlay and Android Auto, and the Premium trim adds a wireless charger, heated front seats and a 360-degree camera.
Meanwhile, the Atto 2 SUV will launch with a 51.3 kWh battery offering up to 345 km of WLTP range, and DC fast-charging capability from 10 to 80 per-cent in roughly 39 minutes.
BYD Australia’s Chief Operating Officer, Stephen Collins, described the launch as “the next step in BYD’s vision for accessible, premium electric mobility for Australian drivers.” With both models scheduled to arrive at dealerships next month, BYD expects strong demand from first-time EV buyers and those seeking a more affordable entry into electric mobility.
The new pricing places the Atto 1 well below other electric-vehicle entry points in Australia, such as the MG 4 and GWM Ora, and marks a notable challenge to incumbent players in the market including Tesla.
According to recent data, BYD has sold 19,248 EVs in Australia through October, compared with Tesla’s 23,569 units, suggesting BYD is rapidly gaining ground.
Industry analysts note that the aggressive pricing strategy may accelerate EV adoption in Australian cities and urban settings, where compact dimensions and moderate range are often sufficient.
However, they caution that volume supply and charging infrastructure will remain critical factors in determining BYD’s longer-term success in the market.
With the Atto 1 committed to arrive in November and order books open ahead of delivery, BYD is positioning itself to redefine affordability in Australian EVs and make a strong statement in the competitive new-energy vehicle sector.
The compact hatchback Atto 1 will enter the Australian market with a starting price of AU$23,990 before on-road costs, making it the most affordable new electric vehicle currently offered in the country.
The slightly larger SUV sibling, the Atto 2, will begin at AU$31,990 before on-road costs.
The Atto 1 is available in two trims: the Essential model features a 30 kWh Blade battery with a WLTP-rated range of approximately 220 km, while the Premium variant offers a 43.2 kWh pack and a range of about 310 km.
The car includes a 10.1-inch floating infotainment screen with Apple CarPlay and Android Auto, and the Premium trim adds a wireless charger, heated front seats and a 360-degree camera.
Meanwhile, the Atto 2 SUV will launch with a 51.3 kWh battery offering up to 345 km of WLTP range, and DC fast-charging capability from 10 to 80 per-cent in roughly 39 minutes.
BYD Australia’s Chief Operating Officer, Stephen Collins, described the launch as “the next step in BYD’s vision for accessible, premium electric mobility for Australian drivers.” With both models scheduled to arrive at dealerships next month, BYD expects strong demand from first-time EV buyers and those seeking a more affordable entry into electric mobility.
The new pricing places the Atto 1 well below other electric-vehicle entry points in Australia, such as the MG 4 and GWM Ora, and marks a notable challenge to incumbent players in the market including Tesla.
According to recent data, BYD has sold 19,248 EVs in Australia through October, compared with Tesla’s 23,569 units, suggesting BYD is rapidly gaining ground.
Industry analysts note that the aggressive pricing strategy may accelerate EV adoption in Australian cities and urban settings, where compact dimensions and moderate range are often sufficient.
However, they caution that volume supply and charging infrastructure will remain critical factors in determining BYD’s longer-term success in the market.
With the Atto 1 committed to arrive in November and order books open ahead of delivery, BYD is positioning itself to redefine affordability in Australian EVs and make a strong statement in the competitive new-energy vehicle sector.
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